About twentytwoseven

Good answers now. Better ones as you grow.

For growing businesses that want to stay good at what made them, especially small and medium businesses in cities and regional areas.

Our name

22 ÷ 7. The practical answer.

Pi never ends. Nobody can write it down exactly, let alone build with it. So for more than 2,000 years, engineers, carpenters and builders have used 22/7 instead. It’s 99.96% right, and it gets the job done.

Growing businesses are the same. You don’t need the perfect answer in six months. You need a good answer this month, and someone to sharpen it with you as you grow.

That’s how we think about advice: close enough to build with, then refined over time. Never a perfect plan that arrives too late.

A circle 7 wide rolls almost exactly 22 in one turn. That’s 22/7: 99.96% accurate, and simple enough to build with.

3.1428…22 ÷ 7
3.1415…π, exactly
0.04%The difference

Steady at the centre. Ready for whatever’s next.

Strong foundations mean you can handle whatever comes.

What we believe

Handle the variables. Protect the constant.

Every business has things that keep changing, and something that shouldn’t. Growth goes wrong when the two get mixed up.

1

Progress beats perfect.

A good answer this month beats a perfect one next year.

Act. Learn. Refine.

2

Some things should never change.

Your promise, your standards, your name. Growth should protect them, not wear them down.

3

Same care at every size.

Pi is the same in a coin and a planet. Our care is the same for a team of 5 or 500.

Our values

What we stand for.

Six values. All things you’d notice when we work together.

  1. Client-centric

    Every call is judged by what it does for you, including when we say no.

    You get honest advice, not upsell.
  2. Collaborative

    We work beside your team, not above it.

    You keep the know-how when we leave.
  3. Approachable

    Plain English. No jargon, no ego.

    You never feel behind for asking.
  4. Curious

    We look beneath the symptom.

    You fix the real problem, once.
  5. Agile

    We move at your pace, not our process.

    You see results in weeks, not quarters.
  6. Integrity

    We do what’s right when nobody’s watching.

    You hear the hard thing early.

Who we’re for

Sound familiar?

“Every decision still runs through me.”

“Everyone says AI. I don’t know where to start.”

“The big firms want a big budget, or don’t come out our way.”

“We’ve tried consultants. We got a report, not results.”

“Our best person is retiring, and it’s all in their head.”

“We’re flat out every day, but are we getting anywhere?”

That’s who we built twentytwoseven for. Any business that’s growing. Especially small and medium businesses, in cities and regional areas, that need serious expertise sized to their reality.

Let’s find your constant.

Start with Constant Diagnostics: a workshop of up to 8 hours, and a clear plan for what to fix first.